The first advertising media for the double event that will take place in the first days of September in Santa Cruz de Tenerife are ready to start the campaign. The poster and the TV spot are part of a first phase of communication necessary for the call for participants, both for the Canarias Salsa Open and the flagship event to be born in 2023, Megadancers: European Salsa League.

With just three months to go until the dance festival, the social media campaign, undoubtedly the best virtual promotion engine, has also begun. Recent videos that have gone viral show the Beckhams, Salma Hayek and Will Smith (the latter with Marc Anthony as a teacher) dancing salsa. This activity, the learning and exercise of dance and dances, allows us to shape our bodies, enrich our minds and broaden our musical repertoire.